Privacy Policy

Last Updated: April 1, 2025

Welcome to the privacy policy ("Policy") of The Swipe Company, LLC ("Company," "we," "us," or "our"). This Policy explains how we collect, use, share, and protect your personal information when you ("user," "Creator," "Brand," or "Agency") access or use our website, marketplace, and related services (collectively, the "Services"). It also describes your rights and choices regarding your information.

By using our Services, you agree to the practices described in this Policy. If you do not agree with these practices, you must not use the Services.

1. Last Updated

This Privacy Policy was last updated on April 1, 2025. We may update it periodically to reflect changes in our practices, technologies, legal requirements, or other factors.

2. Information We Collect

We collect various types of information depending on how you interact with the Services. This may include:

  1. Personal Information

    • Contact details: such as your name, email address, mailing address, phone number.
    • Account details: username, password, payment or payout information, and other necessary details for account creation.

  2. Content and Usage Data

    • Creator uploads: Any videos, images, audio, text, or other media you submit ("Content").
    • Communications: Information from communications through our Services (e.g., messages or support requests).
    • Log data: IP addresses, browser type, operating system, referral URLs, device identifiers, date/time stamps, and similar usage data.

  3. Payment and Financial Information

    • Subscription or credit purchases: If you are a Brand purchasing credits or subscribing to our Services, we may collect payment information through a secure payment processor.
    • Payout details (for Creators): Bank account or other payout method details you provide to receive commissions or royalties.

  4. Cookies and Tracking

    • We or our third-party partners may use cookies, web beacons, and similar technologies to gather information about your use of the Services. For more details, see Section 5.

  5. Information from Third Parties

    • We may receive information about you from third-party services or tools integrated with our Services (e.g., AI model providers, authentication services).

3. How We Use Your Information

We use the information we collect for various purposes, including:

  1. Providing and Improving the Services

    • To create and manage your account(s).
    • To process payments or payouts.
    • To enable Creators to upload Content and Brands to purchase or license such Content.
    • To personalize and optimize your experience (e.g., showing relevant Content).

  2. Communication

    • To send you service-related communications (e.g., confirmations, updates, technical notices).
    • To respond to your inquiries, requests, and complaints.

  3. AI Generation and Training

    • To create, train, or improve AI models or other generative technologies, which may involve analyzing or processing Content and user data.

  4. Compliance and Enforcement

    • To enforce our Terms of Service ("TOS"), detect and prevent fraud, abuse, or illegal activities, and protect our or others' rights, property, or safety.

  5. Marketing and Advertising

    • To promote our Services, including using Content for advertising or showcasing.
    • To send you newsletters or promotional materials (where applicable and with your consent, if required by law).

  6. Analytics

    • To analyze usage trends, track user movements, and gather demographic information to improve the Services.

4. Sharing of Information

We may share information about you in the following circumstances:

  1. With Brands or Creators

    • To facilitate transactions, fulfill requests, or deliver Content you create or purchase. For example, if you're a Brand buying Content from a Creator, we may share relevant details about the Content and the Creator's public profile (or vice versa).

  2. With Third-Party Service Providers

    • We rely on various third-party providers (e.g., OpenAI, Anthropic, ElevenLabs, Replicate, FusionAuth, sievedata, payment processors) to help deliver and improve our Services. These providers may process personal information on our behalf.

  3. For Legal or Security Reasons

    • If required by law, subpoena, or similar legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

  4. Business Transfers

    • If we undertake or are involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, your information may be transferred as part of that transaction.

  5. With Your Consent

    • Where you have provided explicit consent for us to share data with third parties for specific purposes.

5. Cookies and Tracking Technologies

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your interactions with the Services, including:

  • Strictly Necessary Cookies: Required for the operation of the Services (e.g., to log in).
  • Analytics Cookies: To analyze traffic and usage patterns.
  • Functional Cookies: To remember preferences and personalize your experience.
  • Advertising Cookies: To deliver relevant advertisements or content.

You can control or delete cookies through your browser settings. However, disabling certain cookies may affect your ability to fully use our Services.

6. Data Retention

  1. General Retention: We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to comply with legal obligations, resolve disputes, and enforce our agreements.
  2. Creator Content: If you upload Content to our marketplace, we may store and use that Content indefinitely, even after you remove it from public view or delete your account, as described in our TOS. We may also create and retain archival copies or derivative works.
  3. User Requests: If you request deletion of your personal information, we will make commercially reasonable efforts to comply. However, certain information may be retained for compliance, record-keeping, dispute resolution, or other lawful purposes.

7. Data Security

We implement reasonable physical, technical, and administrative measures to protect your information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no security measure or modality of data transmission is 100% secure. You use the Services at your own risk and are responsible for keeping your login credentials confidential.

8. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, such as the right to:

  • Access the personal information we hold about you.
  • Request Correction of inaccurate data.
  • Request Deletion of certain data.
  • Opt Out of certain data processing activities (e.g., direct marketing).

To exercise these rights, please contact us at support@pumpads.ai. We may request additional information to verify your identity.

9. Children's Privacy

Our Services are intended for users who are at least 18 years old (or the age of majority in their jurisdiction). We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such data, please contact us so we can delete it.

10. International Users

If you choose to access the Services from outside the United States, you acknowledge that we may process and store your information in the United States or other jurisdictions which may not have the same data protection laws as your home country. By using the Services, you consent to such transfer and processing.

11. Changes to This Privacy Policy

We may update this Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page and may provide additional notice (e.g., posting an announcement on the Services or sending you an email). Your continued use of the Services after any update indicates your acceptance of the new Policy.

12. Contact Us

If you have questions, concerns, or feedback regarding this Privacy Policy or how we handle your information, please contact us at:

The Swipe Company, LLC
Email: support@pumpads.ai

If you do not agree with this Privacy Policy, you should discontinue use of our Services. By continuing to use our Services, you consent to the terms of this Privacy Policy.